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Aim

To quantitatively analyse UK high street consumers attitudes towards online shopping during COVID-19 and identify how demographic factors impact the propensity to shop offline post the pandemic.

Objectives

1. Critically evaluate the impact of external shocks on consumer shopping behaviour and how demographics impact consumer attitudes towards online vs offline shopping.

2. Develop a conceptual model that explains the relationship between demographics and online vs offline shopping behaviour.

3. Analyse and compare the impact of demographics on consumer attitudes towards the propensity to shop offline post COVID19.

4. Make recommendations on how high street brands can leverage demographic led targeting to drive consumers to shop in-store.

Type of service: Academic paper writing

Type of assignment: Dissertation

Subject: Management

Pages/words: 9/2475

Number of sources: 4

Academic level: Masters

Paper format: Harvard

Line spacing: Double

Language style: US English

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