General Assessment Guidance
This summative assessment is a portfolio of items submitted as a single document file.
The deadline for submission of your presentation via Turnitin
A total of 100 marks are available for this module assessment, which represents 100% of the total marks for the module.
You must include a reference list identifying all your sources using the Harvard Referencing system.
The University takes academic misconduct very seriously and always seeks to rigorously protect its academic standards. Plagiarism, collusion, and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
On successful completion of this module students will be able to:
Demonstrate good judgment in the planning, selection, prioritisation and collection of evidence to investigate the chosen issue or topic via primary and/or secondary data
Analyse and evaluate the findings of their research based on the primary and/or secondary data collected and in the light of the appropriate theoretical background and the constraints introduced by practical and real-life business issues.
Communicate effectively the business project conclusions and recommendations including presentation of quantitative/qualitative data in appropriate format and a well-structured professional report
Demonstrate personal accountability and integrity in their work, leading to achieving the status of a trusted business advisor
Demonstrate the development of independent and self-managed learning.
You will submit a portfolio comprising a:
Business Consultancy Report; an 8,000-word report including a management summary, rationale of the research undertaken for your consultancy report, literature review, methodology, findings and solutions, analysis, conclusions and recommendations (70% of the total marks)
Poster and Presentation; a poster that presents the problem, the methodology in addressing it, the findings and a short discussion of them, as well as a presentation video providing a concise verbal presentation of the poster (10% of the total marks)
Reflective Statement; a 1,500-word reflection discussing the challenges you faced during the business consultancy project, how you dealt with them and in what ways the learning journey benefited your development as professionals and individuals. (10% of the total marks).
Submission of Evidence of the Collected Data; You need to submit the evidence of the data collected your their portfolio e.g. secondary data, interview notes, data, analysis spreadsheets, screen shots and links. (10% of the total marks).
Note that all elements of the portfolio should be submitted as a single document file via Turnitin.
The expectation is that students will undertake the consultancy project in areas of interest to them that is in context to their chosen programme and that develops knowledge and skills that support employment. Examples of possible areas of consultancy projects include:
Evaluation of an opportunity to enter a new market e.g., is it feasible for a low-cost airline to enter the market in Brazil?
Evaluation of a specific firm’s strategy and performance e.g., how is Ford responding to the advent of electric vehicles, driverless technology and ride sharing?
Creating a new fashion brand in the competitive environment we are operate in.
Analysis of the impact of technology change on a company, industry or sector e.g., how will new production methods will help improve product or service quality and how will this affect competitiveness?
Analysis of trends to create potential strategic scenarios for a firm or industry e.g., what are the future scenarios for law firms in the light of the adoption of Artificial Intelligence?
Analysis of competition in a specific market or industry e.g. global competition in the rapidly growing e-bike /e-scooter industry
The impact of Brexit in a specific sector
Identifying solutions to a specific business problem e.g., with a small or medium sized business e.g., what needs to be done to grow the business to the next level
Analysis of disruption in an industry and the implications for a specific incumbent e.g., how should a black cab driver respond to Uber and other ride sharing platforms?
Analysis of the effect of government intervention in a particular industry e.g., the current trade dispute over subsidies to Boeing and Airbus
Response from Banks and Financial Institutions to the changing customer interaction and business landscape in the post pandemic era.
Recording Your Presentation
You have several options for recording your video e.g.:
PowerPoint allows you to record a voice-over for the poster including a video of the presenter. This is quick and easy. Save the file in Google drive and share the link with the marker in the Assessment Form.
Record using MS Teams – here you set up a meeting and then record the meeting, sharing your slides on-screen. Share the link in the Assessment Form.
Other screen recording software can be used. Ideally you will create an MP4 video file that is uploaded to a YouTube account, and you then hand in the link to the video in the Assessment File. It is your responsibility to ensure that you hand in a suitable link to a location where the recording file can be viewed.
Business Report Structure
Your report should:
Use numbered headings and sub-headings
Use short, concise paragraphs and bullet points
Use diagrams, tables, and graphs
Tell a compelling story that leads to the conclusions and recommendations.
Use appendices for additional material. All appendices should be referenced in the main text.
The report should use the following structure:
Assessment Form – see Appendix A. This should include a link to your recorded presentation
Table of Contents
Background to the Project
Approach (Methodology) – linked to the Workplan in the Appendices and to the evidence of data collection
Analysis and Synthesis
Conclusions and Recommendations
Poster – a poster in a single page that tells the story of your analysis, synthesis and conclusions or recommendations
Evidence of the Collected Data
Assessment Marking Scheme
The assignment is marked out of 100. The following table shows the mark allocation and the approach required for each section. In the next section you will find the general Level 7 marking scheme.
In no more than 2 pages summarise the key points of your report so that an executive is able to read the summary and understand the conclusions and recommendations.
Background to the Project
Explain the background to the problem, why it is of interest to you personally and the expected benefits of the consultancy project.
Aims & Scope
Set out the aims of your project showing what you are you intending to deliver.
Set out the scope of your work e.g. does it address an industry in a particular region or country, or is it global?
Set out your workplan specifying what you need to do to gather the data, insights and information that you need. Prioritise your efforts to gather the elements with the most impact. Explain how you will analyse the data.
Your literature review should focus on:
Critical review of the concepts, theories or frameworks used to construct the analysis e.g., if you are presenting an analysis in the form of a BCG matrix, what research underpins the matrix and does its structure remain relevant?
Relevant Analogs and Antilogs
Key research and reports that provide important insight into the problem that you are addressing.
Analysis and Synthesis
Here you should set out your analysis and its findings.
Conclusions and Recommendations
Set out clear conclusions and finds that flow from your analysis and synthesis. You should not be including new material at this point in the report.
Presentation and referencing
You should write in business report form making use of diagrams, tables and graphs to illustrate your analysis and synthesis.
Use the university version of Harvard referencing. All references that were found online should include a URL
Evidence of Collected Data
Provide clear evidence of the data used. This may be in the form of:
Tables of formatted data e.g. company financial performance or industry data
Screen shots of data sources such as product and pricing information
Transcripts of interviews
Data collection instruments such as surveys
Links to sources of data
Poster and Presentation
The poster should be in the form of an Infogram. Referencing is not required on the poster, which should present the process that leads to your conclusions and recommendations. The presentation should be recorded and a link provided to access the recording. This is your opportunity to tell the story of your project and its findings.
The reflection should use a recognised reflective model (see guidance in WebLearn). For an excellent mark the description of the challenges of the research should be brief and may focus on one or more specific challenges. The reflection should draw on theory and practice and lead to clear actions for improving personal performance.