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RADITIONAL MEDIA VS. SOCIAL MEDIA

Although the line drawn between the two is slowly thinning as each continues to evolve, they are still considered as different :

Traditional media : any form of mass communication available before (the advent of digital media) such as TV, radio, newspapers, books, and magazines.

Social media : social media does not just give you information, but also interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article.

TRADITIONAL MEDIA VS. SOCIAL MEDIA

Although the line drawn between the two is slowly thinning as each continues to evolve, they are still considered as different :

Traditional media (sender) → Communication → Audience (receiver) One-way communication

Social media : social media (sender/receiver) → Communication → Audience (receiver/sender) → Feedback to social media

Two-ways communication

SOCIAL MEDIA MARKETING BENEFITS

  • It gives the impression of a more immediate connection between the

customer and the seller.

  • Campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources.
  • The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.

Ethical Decision-Making Process

  1. Identify the ethical issue and/or conflict.
  2. Determine internal/external factors likely to influence your decision (financial, contractual, legal issues, etc.).
  3. Choose key PRSA values that apply.
  4. Consider parties who will be affected by your decision and your obligation to each one.
  5. Select ethical principles to guide your decision making (see PRSA code provisions).
  6. Make a decision.
  • Social publishing = the channels that allow people and organizations to publish content.
  • Content = the unit of value in a social community. It is important because of «content marketing».
  • Content marketing = a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.
  • Objectives :→Driving profitable customer action. → Building awareness
    → Influencing brand attitudes.
    → Help drive traffic to owned media.
  • BRAND CONTENT
  • -Definition : creating own content that goes beyong simply advertising, a way of giving meaning to your brand and the way you present it.
  • -Objectives : → To think about the content making sense together with the centres of interest and think about their distribution logics. It’s the DNA of the brand.
  • → To be visible and recognised through the right channels. → To create a «world», to make a brand sort of a «meaning
  • holder».
  • THE MEDIUM/CHANNEL IS THE VALUE

Type of service: Academic paper Writing
Type of assignment: Essay
Subject: Marketing
Pages/words: 4/1100
Number of Sources: 5
Academic level: Undergraduate
Paper Format: Harvard
Line spacing: Double
Language style: UK English