To undertake a feasibility study on a well-known project of your choice.
You will take on the role of project manager and prepare a short report on the feasibility of a
proposed project. The project can be any recent project that is well documented in the public
domain (e.g. web, newspapers, website) and can be in progress (currently undertaken) or
proposed, but not yet completed. If the project you select is in progress, you will assume that
you are taking on the project from this point onward to completion. The assignment will involve
a critical analysis in the form of a stakeholder analysis, defining the client needs, addressing the
internal and external constraints, the internal corporate constraints and evaluating options and
alternatives. Not all of these areas of analysis will be of equal weight in each project so you will
need to address these accordingly in your report. Selecting a project that is easier to gather
information about, will be an advantage. You are permitted to be critical of the project and you
do not need to agree with any documented decision taken (if you think it is not feasible but it has
gone ahead) provided you can justify your arguments).
The challenge will be to put the information you gather into a useful, interesting, well
documented and easy to read 3000-word max report for an executive level audience. You are
encouraged to provide some information in tables (without extensive use of text) and use
diagrams and pictures to support your report. Information in tables and diagrams does not count
towards the word count. The overall length of the report with appendices must not exceed 12
pages. However the KBS cover/title/table of content sheets are excluded from the word count.
The font used must be Calibri (size 11 or more) and line spacing must be 1.5 with normal page
- Introduction (e.g. a concise introduction including the aims and scope of the report) and
selecting a sensible project to analyse and providing evidence that it is real and not yet
completed (in the appendices). Weighting 10%
- A comprehensive feasibility study adequately addressing the areas of analysis. The analysis
must demonstrate that information has been gathered sensibly and synthesised (e.g. has been
combined) to draw the conclusions (e.g. findings to enable critical evaluation and decision
making). Weighting 40%
- An overview of the key findings and a clear conclusion to the feasibility study. You should be
reporting any significant areas of uncertainty, challenges and limitations)Weighting 10%
- Structure (e.g. sensible headings for introduction, analysis & discussion, conclusion,
appendices) and writing style (easy to read and understand, formal to an executive level
audience) appropriate use of figures and tables and appendices (if used these must be cited in
the main document), and overall presentation (e.g. a nice looking report cover sheet; use of
page number etc).
- Adequate referencing (Harvard with appropriate citations in the document of websites,
reports, books, journal articles etc). Weighting 10%
Good luck and we look forward to reading your work!
Submission guidelines: An electronic version of your assignment must be submitted through
Turnitin including the standard Business School Coversheet.
Type of service: Academic Paper Report
Type of assignment: Report
Number of Sources: 5
Academic level: Undergraduate
Paper Format: MLA
Line spacing: Double
Language style: UK English