What am I required to do in this assignment?
Task: Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product/service developed previously.
Your IMC Plan should cover the following requirements of this Assessment Task.
- Include the buyer personas that you identified in your assessment 1 and provide customer insights (5%)
- Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website etc. for your buyer personas (20%)
- Set appropriate communication objectives (5%)
- Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster (15%). Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.
- Provide academic rationale and evidence of your proposed IMC Content (Promotional Material) (10%)
- IMC Launch Plan Timeline (5%)
- Presentation (10%)
- Overall Impression (5%)
- Appendices: this should include x3 social media posts and x1 poster.
You will create a digital and social media campaign using the provided template along with the promotional material samples in the appendices and a Video clip. These both will be submitted on two separate links via BB.
Type Of Service: Academic paper writing
Type of Assignment: Essay
Pages / Words: 4/1000
Number of sources: 5
Academic Level: Undergraduate
Paper format: Harvard
Line Spacing: Double
Language Style: UK English