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Summative Assessment
Write a business report comprising no more than 1,900 words. The appendices for
your assignment must not exceed 15 pages.
Assignment
The aim of the assignment is to show your understanding of a number of marketing
communications concepts covered in the module and your ability to apply those
concepts in a meaningful way. You will be asked to develop a marketing
communications campaign based on launching a new product or service for a
company of your choice (Will provide company & country) operating in a country of
your choice (you are not permitted to select any company discussed in an online
tutorial for this module). There are NO wrong answers here. You will be using your
judgment based on your understanding of the key concepts and on the evidence
from your research into the scenario.
Assignment task
Using the SOSTAC planning framework (Smith and Taylor), write an integrated
marketing communications campaign based on launching a new product or service
(this does not need to be a real product or service) for a company of your choice
(this must be a real company) based in a country of your choice (you are not
permitted to select any company discussed in an online tutorial for this module).

Type Of Service: Academic paper writing
Type Of Assignment: Report
Subject: Marketing
Pages / words: 4/1920
Number of sources: 20
Academic Level: Master’s
Paper formating: Harvard
Line Spacing: Single
Language style: UK English

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