Guidelines for Essay:

  1. Most important: Read the case study (whole essay based on it)!

The assessment concerns the British hotel and accommodations firm InterContinental Hotel Group (IHG). You have been provided with a detailed case study of the firm. Using the information in the case study you must provide a 2,000 word (+/- 10%) management report that contains the following three specific sections:
i) Discuss IHG’s current business strategy and the implementation tools and techniques employed to deliver this strategy. Critically appraise this strategy in relation to IHG’s internal and external environments and the wider international hotel industry, highlighting those problems which might be considered to be tractable, wicked, or soft problems. (20 marks)

ii) With reference to the response give to (i) above, provide a detailed critical assessment of the most significant threats and the opportunities available for expanding IHG’s international business and competing more effectively globally. (35 marks)

iii) A recommendation for the ONE option from those that you identify in response to point (ii) that IHG should focus on first. Please provide a justification for this option and an explanation of how it will be implemented through changes to the organisation’s structure, systems, people, processes, and culture. (45 marks)
Guidance note: The management report that you produce must be aimed at a Board level audience within the InterContinental Hotel Group. Hence you can assume the readers have detailed knowledge of the firm and that repetition of detail from the case study is not required.
-Ensure that you answer the question clearly and precisely.
-As with all strategic responses, there is no ‘right’ answer. The quality of your response will be determined by how well your response fits the organisation (Fit Test) and the justification employed to support that response.

Type of service: Academic Paper writing
Type of asignment: Report
Subject: Management
Pages/words: 8/2000
Academic level: Undergraduate
Paper Format: APA
Line spacing: Double
Language style: UK English

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