Assignment Brief:
Evaluate the impact of technology on either:
Distribution of services today
Coursework 2 should demonstrate an understanding of the theory and development of services marketing concepts. Students should demonstrate comprehensive knowledge and evaluation of the services literature, an ability to apply that to a specific context, with evidence of supplementary reading in a specific service context.
Assignment Structure
Evaluate the impact of technology on Distribution of services today
Key Headings:
SECTION 1: The 7Ps Marketing Mix Overview– 30 marks
Approx 900 words / 4 slides
Description and evaluation of the impact of technology upon services marketing in general
Key statistics and research on use of technology by consumers and service organisations today
Discuss elements of the 7Ps impacted by technology
Research and evidence to build your discussion
SECTION 2: CWK 2 FOCUSED DISCUSSION Distribution– 40 marks
Approx 1100 words / 6 slides
Description and evaluation of the impact of technology upon either the distribution of services today or the role of employees within service organisations
Research and evidence to build your discussion
Academic definitions from textbooks
Presentation and Referencing – 10 marks
Type of service: Academic Paper writing
Type of assignment: Essay
Subject: Marketing
Pages/words: 4/1000
Number of sources: 0
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English
