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Assignment Brief:

Evaluate the impact of technology on either:
Distribution of services today
Coursework 2 should demonstrate an understanding of the theory and development of services marketing concepts. Students should demonstrate comprehensive knowledge and evaluation of the services literature, an ability to apply that to a specific context, with evidence of supplementary reading in a specific service context.

Assignment Structure
Evaluate the impact of technology on Distribution of services today

Key Headings:
SECTION 1: The 7Ps Marketing Mix Overview– 30 marks
Approx 900 words / 4 slides
 Description and evaluation of the impact of technology upon services marketing in general
 Key statistics and research on use of technology by consumers and service organisations today
 Discuss elements of the 7Ps impacted by technology
 Research and evidence to build your discussion
SECTION 2: CWK 2 FOCUSED DISCUSSION Distribution– 40 marks
Approx 1100 words / 6 slides
 Description and evaluation of the impact of technology upon either the distribution of services today or the role of employees within service organisations
 Research and evidence to build your discussion
Academic definitions from textbooks
Presentation and Referencing – 10 marks

Type of service: Academic Paper writing
Type of assignment: Essay
Subject: Marketing
Pages/words: 4/1000
Number of sources: 0
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English