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Time allowed:
Time to spend on your assessment:
Maximum word count for assessment: 2000 words

The paper consists of THREE questions.

Candidates must answer TWO questions.
All questions carry equal weight.

Candidates must answer TWO questions.

QUESTION ONE

Imagine you are about to set up a new online fashion retailing store that offers high street fashion clothes and accessories for both men and women. Develop a digital marketing strategy and corresponding tactics for your new online business.

(50 Marks)

QUESTION TWO

Demonstrate the consumer buying process, explain the corresponding communication objectives, and elaborate and discuss the online marketing techniques (e-communications tools) that can be applied in each stage.

(50 Marks)

QUESTION THREE

“Creating an effective digital customer experience can be challenging; so, it needs to be carefully designed and managed”.

Discuss the importance of digital customer experience for an online retailer. Elaborate on the success factors needed to create an effective digital experience.

(50 Marks)

Type Of Service: Academic paper writing
Type Of assignment: Essay
Subject: Marketing
Pages/words: 8/2000
Number of sources: N/A
Academic Level: Undergraduate
Paper Format: Harvard
Line Spacing: Double
Language style: UK English

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