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Instructions are to answer 3 questions and to use example (s) to illustrate points.

  1. Critically discuss the extent to which “perceived usefulness” is important in understanding technology
    adoption
  2. Critically evaluate how an understanding of the role of immediacy within Social Impact Theory (SIT)
    can be used to design engaging digital content.
  3. Critically discuss how and when digital marketers would choose to use paid, earned and owned
    media.
    4.Critically evaluate the extent to which an understanding of keywords can assist in pay per click
    campaigns
  4. Critically evaluate the importance of online information quality to a satisfactory user experience
  5. Critically evaluate the risks and benefits of a leading brand choosing to use online crowdsourcing in
    product development

Type of service: Academic paper writing
Type of Assignment: Essay
Subject: Marketing
Pages/words: 4/1100
Number of sources: 8
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English