Answer any THREE questions.
The maximum word limit for each question is 1,500 words (+10%). There is no
minimum word limit. The word limit includes in-text referencing, headings, subheadings and words in tables and figures.
There is no need to supply a reference list at the end of each answer. You cannot
Critically discuss how an understanding of the role of source strength within Social Impact Theory (SIT) (Latane 1981) can be used to design engaging digital content.
Critically discuss the statement that online brand communities do not create brand
value. In your answer, draw on the article by Schau et al (2009) as set in the course
Critically evaluate the extent to which “relative advantage” is important in
understanding digital technology adoption according to Diffusion of Innovation Theory
(DoI) (Rogers, 1962).
Critically assess the appropriateness Monster Theory (MT) (Smits, 2006) in explaining
social media discontinuance behaviour.
Critically evaluate the importance of transaction quality as an influence upon online
Critically assess the pros and cons of using a “pay-per-click” (PPC) approach in search
engine marketing (SEM) for a well-known brand.
Type of service: Academic paper writing
Type of Assignment: Essay
Number of sources: 8
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English