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Part 1: Organization
Keeping abreast of the various customer trends is one of the challenges facing manufacturing industries. Customers’ preferences are tremendously changing. If any organization fails to embrace the new trends, customers may opt to purchase products from different organizations that meet their demands. Coca-Cola is one of the leading beverage manufacturing companies in the world. The company produces various beverage products, including Sprite, Minute Maid, Krest, Coke, Stoney Fanta, and Dasani Water (Mayureshnikam & Patil, 2018). I collected Coca-Cola’s information from XXXXX, a salesperson and manager working at Coca-Cola’s headquarter, Atlanta, Georgia. The manager’s contact is xxxxxxx, and his email is xxxxx@gmail.com. The sales manager ensures a direct link between the company’s products and the customers and that the organization meets its sales targets through effective planning and budgeting (Rich, 1997).
Part 2: Specific Organizational Unit
The sales department links the customer and the products and services offered by Coca-Cola. It ensures that the unique customer demands and preferences are met through high-quality products at a friendly cost. The other role of the sales department is to promote the business’s growth by ensuring high customer retention is maintained through the quality of services being offered (Lyus et al., 2011). The sales department staff ensures the growth is achieved by understanding customer demands and requirements. For instance, while the health crisis was looming in the country, the department proposed Coke Zero Sugar’s introduction to attract diabetic and high blood pressure customers to using the Coca-Cola products. The department, therefore, creates a connection with the customers by making them feel valued, thus encouraging them to be loyal to the company. Coca-Cola’s sales department comprises the account executive responsible for closing deals and ensuring the products reach the customers as soon as possible without delays. The sales development representatives ensure customer changes are tracked in the various parts of the world and inform the company to incorporate the customer requirements and preferences to lure them to continue using the company’s products.
Further the sales manager is responsible for setting quotas, building a sales plan, and ensuring that the products offered meet the required standards (Mehta, 2013). The manager ensures the company considers any complaints raised by the customers through customer feedback. Over the past, Coca-Cola does not have an automated system that monitors customer preferences’ changing trends. The department takes surveys to different parts of the world to keep abreast of the new customer trends which need to be embraced. Highly trained salespeople and the use of Artificial automated intelligence and deep learning systems can greatly help mine essential customer data and compel the organization to bridge the customer service gaps in terms of quality, cost, and preferences.

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Type of Assignment: Rewriting
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