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Glams is a Spanish brand of cosmetics for teens. It sells lip gloss, eyeshadow, foundation… and all sort of make-up for teenage girls, promising to make them “sparkle in a crowd”. Glams is considering launching a unisex range next summer, targeted to all teenagers independently of their gender.

How can Glams use reference groups to promote its products? Propose two marketing actions that the brand can use and support your answer by referring to at least two consumer behavior theories. Appropriate academic references must be included.

Type Of Service: Academic paper writing
Type Of assignment: Essay
Subject: Marketing
Pages/words: 2/500
Number of sources: N/A
Academic Level: Undergraduate
Paper Format: Harvard
Line Spacing: Double
Language style: UK English

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