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question:1. Drawing on theory and using real examples, critically define the essence and characteristics of leadership in business today.

Virgin Atlantic’s mission statement is to “embrace the human spirit and let it fly”. Critically explain how the key strategic direction of the company is articulated in this mission statement. Using theory, critically analyse the effectiveness of Virgin’s Atlantic’s mission statement using other company examples to benchmark against.

Type Of Service: Academic paper writing
Type Of assignment: Essay
Subject: Business
Pages/words: 3/800
Number of sources: 1
Academic Level: Undergraduate
Paper Format: Harvard
Line Spacing: Double
Language style: UK English