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Apple Airpods Business Case
A business case has at least four components, including market components, product components, industry components, and company components.
Describe Apple Airpods by addressing the following elements:

  1. The appropriate features of the product
  2. The product’s target price
  3. Characteristics of product users
  4. Size of the total market
  5. Projected product sales revenues in year one of the product’s sales

Paper Requirements:
• Write a four- to six-page paper. APA 7th format
• Include a title page, section headers, introduction, conclusion, and references page.
• At least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment.
• Incorporate the concepts learned from textbook, course materials, or other information provided as part of the course materials.
A PDF version of this textbook has been uploaded for writer to reference and incorporate in the paper.
Gorchels, L. (2012). The product manager’s handbook (4th ed.). New York, NY: McGraw Hill.
Chapter 7 in The Product Manager’s Handbook
Strategic Product Innovation
The Business Case
You are introduced to another key stage of the new product development process—the business case. The business case differs from a business plan. A business case is intended to determine the feasibility of the new product, and this stage ends with a gate review and a decision point. In addition, this module introduces the reader to primary and secondary research and voice of the customer studies to learn what customers want and need in a product. Voice of the customer is important throughout all new product development stages—not just at idealization.

Learning Outcomes

  1. Compare and contrast the purpose, components, and intended audience of a business case and a business plan.
  2. Develop components of a business case.
  3. Evaluate business case assumptions using primary and secondary research and the voice of the customers.

Type of service: Academic Paper Writing
Type of assignment: Research paper
Subject: Not Defined
Pages/words: 4/1100
Number of Sources: 6
Academic level: Master’s
Paper Format: APA
Line spacing: Double
Language style: US English